Elements of Marketing New Zealand for Tourism :: Tourism Destination Marketing

Introduction The Bay of islands is one of the most beautiful parts of New Zealand and has 144 islands. It can also claim to be the birth place of New Zealand. The Bay Island with its warm climate and water based activities is a popular destination for New Zealand holiday makers and international tourist. The bay has many interesting historic towns including Pahia, Russell, Waitangi and Kari Keri. There is a broad range of accommodation in the bay of island, as well as attractions and activities, place to eat, and entrainment of all age. Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective. Marketing Mix 1) Product A service is something that cannot be touched. This means that it is harder to market, than a physical Product. Its quality cannot be perceived before it is used. This can complicate convincing a potential tourist to acquire the service and to choose one service offering over any other. Many of the services/products that Bay of Islands offers could easily be offered by other destinations in New Zealand or even abroad. What distinguishes Bay of Islands is that they were first to the market with this type of nature and culture-based tourism product in New Zealand. This is a simple rule of business and it applies greatly in the case of New Zealand. Bay of Islands has managed to carve out some sort of niche product for itself in the north of New Zealand. It is seen as the exemplar of the natural, adventure and heritage product that New Zealand has to offer. 2) Price A very important factor in the marketing mix is the price. Since a service is not physical, its value must be carefully thought out. The price is sometimes the first thing which tourists look at. Depending on the type of service, perceptions of value differ. The price can act as an indicator of quality. A low price may seem as an attempt to cheat the customer in some way. People expect quality to cost and are willing to pay a higher price for it. That is why the service provider must be aware of how much people would pay for his service and why.

Diversity in UK universities as a result of Globalization Essay

interconnected both economically and culturally. Globalization is actually the process of economic, technological, political and socio-cultural forces i. e. globalization refers to the adaptation or development of values, knowledge, technology and behavioral norms across different societies and countries around the world. The characteristics of globalization are mostly linked with global networking (i. e. internet, electronic communication or technology etc. ) with interflow of information in the economic, social, political and cultural learning areas, interflow between international alliances and competitors, international collaboration and multi-cultural integration and global village and technology. There are four dimensions to globalization and they are 1) Building the global economy, 2) Formation of world opinion, 3) Democratization, or the creation of a global community and 4) The emergence of global political institutions. (Globalization) The positive effects of globalization in any economy is that, it has opened a broader concept of communication throughout the world, it helps on bringing in investment in a country, with the help of globalization people and companies now have access to different products of various countries, there is a consistent flow of capital and cash in the developing countries, there is also an increase in the production sector of the companies due to demand for their products worldwide. The governments around the world are trying to solve ecological problems with the help of globalization. The people are becoming more social and open towards each other and more importantly there has been an increased development in the area of technology, which has caused a reduction in the brain drain for example, the people of Asia are now working in the own countries but for foreign companies (rather than going abroad for work), these people are making foreign exchange for their respective countries. There is also an increase in the flow of communication within the world; the global market has the freedom to exchange goods and capital. Another positive effect of globalization is that there is an increased competition between the companies to lower prices which will benefit the end consumer. Globalization provides increased media coverage. Due to globalization the environmental issues can be solved with discussions. Another positive effect of globalization is that there are free trade zones and the countries have to pay less tariffs and quotas. Another effect of globalization is that international justice systems and courts have been launched and worldwide financial markets have been created as well. And let’s not forget immigration between the countries have increased tenfold. (Advantages of globalization, 2007) Globalization not only has advantages but there are some disadvantages to it also. The first disadvantage of globalization is that local companies are now been taken over by the foreign multinational companies. Due to globalization there is an increase in human trafficking, another disadvantage is that the benefits of globalization are not universal which means that the developed countries are becoming richer day by day and the developing countries are not advancing quickly and the poor countries are becoming poorer as the time increases. Another negative effect of globalization is that there has been exploitation of labor worldwide and the developed countries have started to outsource manufacturing and white collar jobs, which means that the number of jobs has decreased. And let’s not forget due to globalization the prices keep on increasing because the governments do not have the ability to maintain social welfare schemes within the countries. And last but not least due to globalization, terrorists can now obtain sophisticated weapons very easily for mass destruction. (Pros and Cons of Globalization) Different types of globalization As we know that globalization is the process of economic, technological, political and socio-cultural forces. There are different kinds of dimensions to globalization. And they are as follows:- †¢ Economic †¢ Sociology †¢ Anthropology †¢ Psychology †¢ Cultural †¢ Communication †¢ Political †¢ Geographic Economic Globalization: economic globalization can be defined as speeding up of the inter-connectedness between all the aspects. Economic globalization links the livelihood to the production of goods and services. The creation of global marketplace was done with the help of economic globalization. Economic globalization mostly depends on the positive and negative phenomenon. Recently with the help of economic globalization the developed countries like UK are integrating with the developing countries like India through foreign investment, it helps with reducing the trade barriers and by westernizing their cultures. (Economic Globalization) Political Globalization: political globalization can be defined as the emergence of a world government (like World Bank and IMF), which helps in regulating the relationship between the governments. With the help of globalization the developed country can enjoy a strong and healthy economy for example, USA. USA enjoys being the world power and having a strong and a wealthy economy and growth due to globalization. Geographical Globalization: geographical globalization actually means that with the help of globalization the geographical distances are reduced. As we know that distance is measured in time therefore distance usually goes through compression or annihilation when talking about geographical globalization. With the help of globalization information is able to reach to remote locations of the world. Cultural Globalization: cultural globalization can be defined as the transmission of culture worldwide. The transmission is done by the movement of people, objects, symbols and signs. The things that are considered important in cultural globalization are communication and transportation. The global culture markets are mostly driven by technology and these markets are mostly dominated by UK, US, Japanese and Chinese companies. Radio and music industry is considered to be the best way of communicating with the world; it is the major source of communication in the developing countries like India. Music is considered to be highly compatible with globalization because it does not have the need to be translated. Cinema and television are also considered one of the important ways for communicating worldwide. Psychology of Globalization: it is now being argued that these days’ people worldwide, with the help of globalization are now developing bicultural identity, which is a combination of local identity and global culture. That kind of identity creates confusion among the youth of non-westernized cultures. The effect of globalization is that it has created identity issues that is there are some people who themselves select their own culture which separates them from the global culture.

United States Government And The Government - 3865 Words

United States government is established by the constitution. United States is a federal republic country. The government consists of a federal power led by the president. There are state governments to assist in the decision makings by the federal government. United States federal government is divided into three different branches. The constitution allows a separation of power among the government. Legislative branch creates laws. They also have the ability to declare war on other countries. Inside the branch, the Senate, the House of Representatives, or the congress, and other agencies, are elected by the citizens. There are 100 senators and 435 representatives. In Georgia, the two Senators are Johnny Isakson and David Perdue. Some†¦show more content†¦Judicial branch interprets the laws and uses the interpretations to decide whether certain cases or events fail to follow the constitution or not. The Supreme Court is the head court that consists of justices chosen by the president and approved by the senate. The number of justices is decided by the senate. As of now, there are nine justices. The current Chief Justice is John G. Roberts, Jr. Other federal courts are also part of the Judicial Branch. Through checks and balances, the three branches maintain equal amounts of power. For instance, the executive branch confirms on the law propositions that the legislative branch makes, and then the judicial branch makes sure that law is constitutional. Power is also given to state governments. Individual states also follow the three branch system. In Georgia, the executive branch is led by a governor; currently, Nathan Deal is the governor of Georgia. The legislative branch is bicameral, meaning that the legislature consists of two chambers different responsibilities. The legislature is made up of the members of the Senate and the House of Representatives. The Georgia judicial branch is headed by the state supreme court. Hugh P. Thompson is the chief justice. Wars and treaties A declaration of war was made with Great Britain in 1812. Although the conflict was rather minor, it had a large impact on Canadians and Native Americans. The war was resoluted by the Treaty of